INTERVIEW : WENDY ILES
I grew up in a small town , everyone knew I wanted to be a hairdresser . Before my last school year was up I had 2 offers to start an apprenticeship. I was very fortunate.
What is the key to your success?
Believing in myself, setting goals and then going after them . I think being professional and reliable at all times clients appreciate greatly.
Which job are you most proud of?
There are so many its difficult to name just one.
I did a perfume film this year with LA director Martin Scorsese . It was pretty “special” to work alongside such an iconic director as he , especially as he is from the film world we don’t have much easy access to these big Hollywood directors in fashion .
You are working regularly with celebrities, who is the most inspiring and why?
Dita Von Tesse left such an impression on me . She was what I could say was the perfect specimen of a woman. I think its amazing how she never lets her guard down . Wherever she is, when ever she is photographed there is always the element of perfection about her. She takes such good care of her image.
Your first book ‘ARCHIVE ‘ was published in 2008, is there any more book plans?
Archive was actually done by a publisher in Berlin named Printkultur. I did very little toward putting that book together. I forwarded about 1000 tear sheets and they made the selection and layout. The book was their idea . I honestly don’t think id be clever enough to create such a wonderful book on my own .Its a truly beautiful book and I’m very honoured they chose me as their subject.
What is your signature hair?
I guess luxury hair. I do many hair publicities ,they all ask for this luxury aspect that I seem to do well . However if I’m let free to choose I tend toward more edgy un coiffed rock and roll hair.
Photo: Marcus Pritzi
What is your top hair tip?
Never use hairspray, One looses a certain control over the hairstyle once the spray is on .
What is your favourite product in your kit?
I guess my shine cream . I make it up at home . It’s the clue to my luxury hair looks .
What is your favourite brush in your kit?
A wire wig brush . I use it for every head of hair I touch . Can not live without it !
Which hair tool is essential in your kit?
I think the ghd hair iron , perfect for straightening and curl
What do you think will be the next hair trend?
I see a big move toward biological hair products , non sulfate ,non detergent . no animal testing . Totally pure products . I believe more and more people will be demanding access to these products in the future. Same with hair dos, I think people will be more concerned with healthy shiny ” pure” hair versus other.
You are travelling a lot with work, what is a must have on a flight?
I travel always with a big cashmere shawl even in summer. During the flight its often cold . Its perfect as the extra blanket or sometimes a pillow.
I would like to keep the work I have and alongside would adore to work in hair product development. Just need to find the right avenue for that.
What do you dream off?